NAKED FUEL | PROMO / ENVIRONMENTAL DESIGN
Create new environmental and promotional materials to match the current branding, but provide a more refined personality. The main goal of the owner was to give the company a refreshed look to draw more customers to the store and stand out among other buildings in a busy plaza.
The new designs give the exterior and interior of the building more brand personality, while the promotional materials increased more customer traffic. The use of the bold yellow citrus from their logo throughout the new designs not only added more color to the sterile white interior, it allowed the brand identity to become more playful and welcoming to customers.