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UNTRADITIONAL | MoCAD

CASE STUDY

A case study video about the Museum of Contemporary Art in Detroit. The video highlights the museum's strengths and weaknesses to understand how to market people to visit the untraditional art museum. 

Director/ Art Director: Melissa Gallop

Cinematographer: Alexander Jacobson and Melissa Gallop

Writer/ Editor: Katie Grainger and Melissa Gallop