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Create new logo and new packaging designs for Hummus Goodness, a hummus company based in Michigan. The main goal of the owner was to give the company a professional brand identity that supports their message that using fresh ingredients equals better hummus.


The new branding showcases the brand’s statement and purpose as a hummus company using only fresh ingredients. The colorful packaging with the abstract smile excentuates the goodness of their hummus and solidifies their name as “Hummus Goodness.” This new branding made the company look more professional and they quickly grew to become a regional hummus brand.

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