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COMFORT IS THE ENEMY | HP

CAMPAIGN

A 360 campaign for Hewlett Packard's newly repositioned brand called "Z by HP." The campaign convinces professional creatives to step out of their comfort zone because they have become too comfortable with their Macs. The campaign states that "comfort is the enemy of creativity" by showcasing iconic creatives who made their mark in the industry by stepping out of their comfort zone. The commercial to this campaign won a bronze pencil award in The One Club Young Ones 2019.

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2019 BRONZE WINNER

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CAMPAIGN ROADMAP

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PRINTS

Walt Disney
Walt Disney

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Stan Lee
Stan Lee

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George Lucas
George Lucas

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Walt Disney
Walt Disney

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CASE STUDY VIDEO

Art Director/ Editor/ Writer: Melissa Gallop