OBJECTIVE:

Create new logo and new packaging designs for The Feel Bar. The main goal of the owner was to give the company a professional brand identity that supports their message of feeling the difference of a plant-based nutrition bar with functional benefits.

SOLUTION:

The new branding showcases the brand’s statement and purpose as a a nutrition bar that has functional benefits that provoke feelings of well being - calm, energized, focused, etc. The colorful packaging with the relaxed eyes and smile in the logo solidifies the bar's name and purpose as “The Feel Bar.” This new branding made the company look more refined and they quickly grew to become a national brand.